Thursday, August 27, 2015

Bazzo Says: Is Print Media Really Dying?

Bazzo Says:
BY ANTHONY J. BAZZO

OF YORKTOWN NEWS & MAHOPAC NEWS



I have been told by people who know this stuff that print media is dying.  They are losing circulation and ad dollars. I am being told that it is the digital age killing it. This is a partial truth. It does not tell the whole story. Economics 101 teaches to give the people what they want and they will pay and support it.  What we are seeing in this profession is people turning away from a product they do not want because they can find what they want from alternate sources.


Yes, I know there is a whole generation of people who want something for nothing, but actually believe there is such a thing. They do not want to pay for their music, their favorite shows, their Internet access, now also their news. Let’s not get into the idea that quality health care can be obtained for free. They really think that they can get the same quality of product for free; that the people who create these various products will put in the same time and effort for little or no compensation. Yet the piper must be paid, one way or another. If not directly than indirectly. Even the “On Demand” Cablevision option does not come commercial free. “Online” news comes with those annoying pop-up ads.

Back to this particular product. First of all, “news” for the most part has never been a money maker. It was always a loss leader for various companies. This loss was written off on their corporate taxes to offset their more profitable ventures. Then, one day, someone had the bright idea that the “news” division should turn a profit. I still remember Dan Rather having a conniption fit over that. He turned out to be right, for the various companies cut down on staff and investigative reporting. This also includes print. You can see it in some of our regional papers; layoffs in reporting and editorial staff, also paper size. Now they do not cover the entire bottom of a bird cage.

So this particular wound was self-inflicted. Another wound, also self-inflicted, was editorializing in the stories. People want their new straight forward. A good story should never reflect the reporters’ point of view. A good example are the reporters of this paper. You will never know from the story the leanings of the reporters. The opinions are left to the opinion pages. Agree or not with those opinions, this is where they belong.

So when you see reported circulation decreases in certain print media outlets, you will find a common denominator: their liberal, for the most part, biases are not only on the editorial pages, but in the stories themselves. Take the Daily News. Any story concerning Donald Trump comes complete with not only unflattering pictures, by choice, but adjectives such as “the blow-hard” etc. We get it, you do not like Trump.

Same when covering the more conservative candidates. They are not only use “right-wing,” but “extreme right-wing.” You never see coverage of Bernie Sanders as extreme “left-wing.” Same with coverage of the New York City mayor or council. They may be described as liberal, but never “extreme left-wing” liberal. Yet, as I said, conservatives are always “extreme right-wing.” 

Believe it or not, most people do not think of themselves as extreme. So what happens is that when a company continues to insult potential readers, those readers will eventually go to a source that does not insult them. You see, people do want to know what is going on, they just do not want to pay to be insulted.

People also do not wish to be lied to. Fact is, people who describe themselves as liberal are a distinct minority—about 20 percent. Even in the blue State of New York or the blue City of New York. Fact is, the present mayor of New York was elected by 17 percent of the 24 percent of eligible voters who actually voted. Yes, he got 75 percent of the vote, but only from 24 percent of the voters. 

Andrew Cuomo lost 95 percent of the state counties, but won because of New York County. That is why in his second term he does not give a rat’s patootie about the rest of the state; he consecrates on the part that got him re-elected. New York City is being aggressively governed by a minority, same as the state. This is why any person or company that does not tow the liberal line must not only be silenced; they must be demonized and destroyed, not only professionally, but personally. Liberals know they do not stand a chance on an even playing field or in the arena of ideas.

This is why it is not a monolithic print media that is dying, but liberal-leaning media that is dying. There are just not enough people to support it. Look at the ratings for MSNBC or CNN vs. FOX. MSNBC and CNN survive because their parent companies throw good money after bad for the tax write-off. If they lived in the “news must make money” dictum, they would be deader than road kill. 

This is what I say. What say you?
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LINKIN (ANTHONY BAZZO):http://www.linkedin.com
www.linkedin.com/pub/anthony-bazzo/19/352/684/
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CONTACT ME @:

atom_taxi@yahoo.com (it is atom (underscore) taxi)


For immediate reply:  atomtaxi@aol.com
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THE COMPLETE LIST FROM THE BAZZO GRILL'S SERIES
http://ltpbazzo.wordpress.com/2010/09/25/the-comlete-list-of-all-bazzo-grills-interviews-five-questions-with-unedited/
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2007-2012 “In My Opinion” Columns On NCNLocal.com
http://bazzman.blogspot.com/2012/04/2007-present-in-my-opinion-columns-on.html

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THE LIFE OF BAZZO: A YORKTOWN NEWS
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